MakeUp not War

Makeup, not war; MakeUp not War. Makeup. Not War. Anyway you look at it, makeup rocks. It makes us feel good about ourselves, more attractive, presentable, more human. And its a great alternative to war. On a good hair day, we take charge. On a good skin day, nothing's impossible. And so, we're starting this blog to pay tribute to the almighty lipstick, the omnipotent mousse--with a twist.

As styles change, so has our approach to beauty and what we put on our bodies. Long gone are the days of taking "pains for beauty." No offense Joan Crawford, but being gorgeous doesn't have to hurt (unless you're into that). Think about it, Eve (you know, that chiqua in the Garden of Eden) was one hot mama and all she had were a couple of ribs and an apple.

And yet. And yet, just like there are good witches and bad witches in Oz, there's good makeup and bad makeup, good packaging and ingredients and well...you get the idea. In this great US of A, the FDA doesn't regulate the cosmetics industry. It regulates itself. Didn't know that, huh? While the beauty industry has taken the charge to improve many naughty practices (I haven't seen a bunny wearing blush in years), too many still remain. But as we become more mindful of what we put on and into our bodies and what we put out into the earth (ever think about what happens to your empty tube of lipstick after it goes to makeup heaven?) we can become better savvier consumers.

So before you start arming yourselves with eyeliner to combat terrorism or global warming, or even just a bad day at work, have a little think--WWED? What Would Eve Do?

MakeUp not War.